Where Excellent Care and Premium Grooming Unite

Because Your Pup Deserves the Best

Formerly Known As Planet Poodle

Ready To Unleash A Dashing Doggie Makeover?

About Us

Welcome to What The Floof (formerly known as Planet Poodle), the paw-some dog grooming salon where magic happens!

With over 35 years in business and a team of highly skilled professionals, we're wizards in making your furry friends look and feel like the bark of the town.

In a non licensed industry with the average groomer only having 6-12 weeks of training, What The Floof stands out from the pack. Our team of experts have decades of combined experience, making sure your pup gets the crème de la crème treatment.

We take safety, delight, and personalized care seriously because, let's face it, every dog deserves to be treated like a rock star. We go above and beyond to ensure that your furry companion not only looks fabulous but has a tail-waggingly fun, and safe experience.

From breed-specific cuts to unleashing their inner fashionista with creative styling, we leave no paw unattended, striving for perfection in every wag, woof, and whisker.

Join our pack of ecstatic customers and witness the paw-some What The Floof difference for yourself.

Don't wait! Give us a howl or paw at us below today to transform your dog into a pampered, stylish, and oh-so-happy floof!

Trust us, your pup will thank you with endless licks and wagging tails!

About Us

Welcome to What The Floof (formerly known as Planet Poodle), the paw-some dog grooming salon where magic happens!

With over 35 years in business and a team of highly skilled professionals, we're wizards in making your furry friends look and feel like the bark of the town.

In a non licensed industry with the average groomer only having 6-12 weeks of training, What The Floof stands out from the pack. Our team of experts have decades of combined experience, making sure your pup gets the crème de la crème treatment.

We take safety, delight, and personalized care seriously because, let's face it, every dog deserves to be treated like a rock star. We go above and beyond to ensure that your furry companion not only looks fabulous but has a tail-waggingly fun, and safe experience.

From breed-specific cuts to unleashing their inner fashionista with creative styling, we leave no paw unattended, striving for perfection in every wag, woof, and whisker.

Join our pack of ecstatic customers and witness the paw-some What The Floof difference for yourself.

Don't wait! Give us a howl or paw at us below today to transform your dog into a pampered, stylish, and oh-so-happy floof!

Trust us, your pup will thank you with endless licks and wagging tails!

Our Locations

Wall

1837 Old Mill Rd, Belmar, NJ 07719

732-449-5300

1837 Old Mill Rd, Belmar, NJ 07719, USA

Red Bank

484 NJ-35, Red Bank, NJ 07701

732-741-4114

484 NJ-35, Red Bank, NJ 07701, USA

Our Mission

We're on a mission to redefine dog grooming, where safety, delight, and personalized care are non-negotiable.

Every dog should be treated like a rock star, and we're here to make it happen.

Join us in redefining dog grooming, where every visit promises tail-wagging fun and fabulous pampering.

Your dog's happiness and safety is our priority!

Our Mission

We're on a mission to redefine dog grooming, where safety, delight, and personalized care are non-negotiable.

Every dog should be treated like a rock star, and we're here to make it happen.

Join us in redefining dog grooming, where every visit promises tail-wagging fun and fabulous pampering.

Your dog's happiness and safety is our priority!

The What The Floof Family

Over 370 ⭐⭐⭐⭐⭐ Reviews!!

Memberships

Introducing our exclusive Monthly Dog Grooming Membership - designed with both your convenience and your beloved furry friend's best interest in mind.

Tailored Packages for Every Need and Budget:

We understand that every dog and owner is unique. That's why we offer a range of membership packages to cater to your specific requirements.

No Commitment, All the Benefits:

While a membership isn't mandatory, becoming a part of our grooming family unlocks a world of perks. As a member, you'll enjoy discounts on food, toys, and apparel to keep your furry friend well-stocked and entertained. Say goodbye to the hassle of scheduling appointments; our members receive priority pre-booked slots, ensuring you always have a spot for your dog. Plus, enjoy grooming services at a rate that's 20% lower than non-members.

Memberships

Introducing our exclusive Monthly Dog Grooming Membership - designed with both your convenience and your beloved furry friend's best interest in mind.

Tailored Packages for Every Need and Budget:

We understand that every dog and owner is unique. That's why we offer a range of membership packages to cater to your specific requirements.

No Commitment, All the Benefits:

While a membership isn't mandatory, becoming a part of our grooming family unlocks a world of perks. As a member, you'll enjoy discounts on food, toys, and apparel to keep your furry friend well-stocked and entertained. Say goodbye to the hassle of scheduling appointments; our members receive priority pre-booked slots, ensuring you always have a spot for your dog. Plus, enjoy grooming services at a rate that's 20% lower than non-members.