Say Goodbye to Fur Tumbleweeds!

Imagine vacuuming your home and it actually stays clean. Our professional de-shedding treatment dramatically reduces unwanted fur while leaving your dog's coat healthier, softer, and more beautiful than ever.

De-Shed Process

We've all been there—you vacuum the entire house only to watch tumbleweeds of fur roll by minutes later as if they're mocking your efforts. At What The Floof, our de-shedding process tackles this hairy situation head-on, dramatically reducing unwanted fur on your floors, furniture, and favorite black outfit!

Our fur-fighting magic begins with a luxury spa bath using premium shampoo and conditioner specifically designed to loosen the undercoat. We follow with our specialized hand-drying technique—combining high-velocity and stand dryers—that safely removes loose fur while leaving your pup's coat gleaming and soft to the touch.

For our shaggier shedders like Golden Retrievers, Huskies, and Samoyeds, we include breed-specific trimming to keep them looking sharp (goodbye, grinch paws!). Every de-shed session finishes with a pawicure (nail trimming), stylish bow or bandana, and light fragrance.

The best part? Less fur around your home and a happier, more comfortable dog who actually enjoys the grooming experience. That's what we call a win-win!

What Sets Us Apart

At What The Floof, we're not just groomers—we're dog-obsessed professionals who've dedicated our hearts and careers to perfecting our craft! In an industry where training is often minimal, our team constantly pursues knowledge and skills that keep tails wagging and coats gleaming.

We cherish the bonds we build with every pup and parent who walks through our doors. Your dog's quirks, preferences, and personality become our passion project, while you become our valued partner in your pet's well-being journey. Every wiggle of excitement when your dog sees us again fills our hearts with pure joy!

Safety isn't just our priority—it's our promise. We've crafted an environment where worried paw-rents can breathe easy knowing their fur babies are in expert, loving hands. But what truly makes the Floof experience special? It's the genuine love that powers everything we do. We don't just style dogs; we celebrate them, cherish them, and treat each one like the four-legged royalty they are!

Memberships

At What The Floof, our membership program is built on a simple truth: consistent care creates the best grooming experience. With over 35 years in the industry, we've seen how regular visits allow our expert team to develop genuine relationships with your dog, transforming grooming from a routine necessity into something they eagerly anticipate.

Our flexible membership schedules accommodate various breeds and lifestyles while ensuring your pup maintains a healthy coat, reduced shedding, and proper nail length between visits. More importantly, dogs who see us regularly experience less anxiety during appointments. Each visit strengthens the bond between your dog and our team, creating a foundation of trust that makes grooming more efficient and enjoyable for everyone involved.

Members enjoy practical benefits like lower base pricing compared to non-members and retail discounts, but the true reward is seeing your dog's tail wagging on grooming day. That's the What The Floof difference: grooming that builds lasting relationships and benefits your dog for a lifetime. We're not just maintaining your pup's appearance—we're investing in their comfort and happiness with every visit.

Schedule a De-Shed Appointment

Fill out the appointment request form below or give one of our 2 locations a call today to schedule your pups de-shed appointment!

Appointment Request

Our Locations

Wall

1837 Old Mill Rd, Belmar, NJ 07719

732-449-5300

1837 Old Mill Rd, Belmar, NJ 07719, USA

Red Bank

484 NJ-35, Red Bank, NJ 07701

732-741-4114

484 NJ-35, Red Bank, NJ 07701, USA