Why Choose Between Quality Results And a Happy Dog When You Can Have Both?

At What The Floof, we've mastered the perfect balance: skilled stylists who create beautiful cuts and a soothing environment where dogs actually enjoy the experience.

Grooming Process

At What The Floof, your pup's comfort is our number one priority! We always begin by assessing your furry friend's comfort level and creating an environment where they feel safe and relaxed. We work in teams which means your dog builds relationships with multiple team members while getting all the attention they deserve.

The magic starts with a luxury spa bath using premium products that ensure your dog's coat isn't just clean, but healthy and gorgeous too. Next comes our careful drying process, where ear protection for your pup always comes first. Depending on your pup's preference, we use hand-drying techniques specifically tailored to their needs—and we never, ever use cage dryers.

Our seasoned stylists then work their magic with precision cuts customized to your dog's breed and lifestyle. We take the time needed not just for a perfect finish, but to build lasting trust between stylist and pup. We then finish every groom with a stylish bow or bandana and a light spritz of fragrance.

The result? Dogs who can't wait for their next grooming day, often dragging their humans through our doors with tails spinning like helicopters of happiness! At What The Floof, we're proud to prove that grooming can be something your dog actually looks forward to.

What Sets Us Apart

At What The Floof, we're not just groomers—we're dog-obsessed professionals who've dedicated our hearts and careers to perfecting our craft! In an industry where training is often minimal, our team constantly pursues knowledge and skills that keep tails wagging and coats gleaming.

We cherish the bonds we build with every pup and parent who walks through our doors. Your dog's quirks, preferences, and personality become our passion project, while you become our valued partner in your pet's well-being journey. Every wiggle of excitement when your dog sees us again fills our hearts with pure joy!

Safety isn't just our priority—it's our promise. We've crafted an environment where worried paw-rents can breathe easy knowing their fur babies are in expert, loving hands. But what truly makes the Floof experience special? It's the genuine love that powers everything we do. We don't just style dogs; we celebrate them, cherish them, and treat each one like the four-legged royalty they are!

Memberships

At What The Floof, our membership program is built on a simple truth: consistent care creates the best grooming experience. With over 35 years in the industry, we've seen how regular visits allow our expert team to develop genuine relationships with your dog, transforming grooming from a routine necessity into something they eagerly anticipate.

Our flexible membership schedules accommodate various breeds and lifestyles while ensuring your pup maintains a healthy coat, reduced shedding, and proper nail length between visits. More importantly, dogs who see us regularly experience less anxiety during appointments. Each visit strengthens the bond between your dog and our team, creating a foundation of trust that makes grooming more efficient and enjoyable for everyone involved.

Members enjoy practical benefits like lower base pricing compared to non-members and retail discounts, but the true reward is seeing your dog's tail wagging on grooming day. That's the What The Floof difference: grooming that builds lasting relationships and benefits your dog for a lifetime. We're not just maintaining your pup's appearance—we're investing in their comfort and happiness with every visit.